Tuesday, December 2, 2008


So in this rotten economy, as I watch the stock market go bust, and auto-makers struggle to stay in business, and electronics stores fizzle, and my beloved Starbucks stores close up, I have come to realize there is probably nothing which is recession-proof.

Until I drove by a McDonalds, and realized that whether the economy is good or bad, McDonalds will always thrive. It seems that when we're broke, we can afford McDonalds (even when that is all we can afford!) And when we're living in "high-cotton" we still purchase what is offered there.

In fact, from an industry perspective (I'm in food service) it seems that when people are not feeling a pinch in their wallets, they are more inclined to demand healthier fare, which costs more than fatty stuff.

So perhaps, buying stock in McD's or purchasing a franchise, is a smart strategy for financial health.


Just another one of those things that make me go "Hmmmmmm..."


1 comment:

  1. I would say you are quite right, places like McDonalds cater for the lower end of the market, so the more lower end there is, the greater their share.

    I would imagine owning a franchise would be better for your health than eating in one.